Most people in society are familiar with the idea of a tourist town. Niagara-on-the-lake is such a town. In the summer it is filled with tourists who visit wineries and walk along the lake, or along the streets of the historic town spending money at the restaurants, wineries, and gift shops . What many people who visit this town are not aware of, is that the town will turn into a near ghost town come winter. Tourist towns such as this one and others such as Grand Bend have their exciting and busy season in the summer months.
What makes Niagara-on-the-Lake different, is that it is now attracting tourist dollars into the town during the winter months. With the growing popularity of consumer products such as ice wine, the town has been able to host festivals and events that showcase this Canadian treat. Throughout the rest of the month of January, Niagara-on-the-Lake wineries, and Canadian jazz musicians will be entertaining visitors and creating economic opportunities for the wineries, restaurant owners, and gift shop owners, in what has traditionally been considered the slow season.
During this economic struggle, it is very good to see that some communities are commited to creating opportunities for events like this, especially when they are focused around a specific type of agriculture that is grape and wine production. This will also continue to create a name for Canada as a premier producer of ice wine, and also showcase Canadian talent in jazz music. The 22 wineries in Niagara-on-the-Lake are taking part in these events, and information regarding them can be found at www.wineriesofniagaraonthelake.com
Full details about the weekends that have been planed in the region can be accessed at www.wineriesofniagaraonthelake.com/icejazzjanuary.html.